Based in Barcelona, Florentina leads the Segments & Strategic Customers for Europe in Schneider Electric. Previously, and after leading different lines of business in Schneider Electric Romania, in 2014 she was appointed Country President for Schneider Electric in Romania and the Republic of Moldavia. With her appointment, Schneider Electric Romania had for the first time a woman as country president.
Florentina began her professional career with Genesys Software Romania -after studying engineering at the University Politehnica of Bucharest. In Genesys Software she hold different sales positions until 2003, when she decides to join APC -company that was acquired by Schneider Electric-. After a couple of years as District Manager, in 2007 she was nominated Country President for APC in Romania.
Today, in Schneider Electric, a company globally recognized for its gender & diversity commitment and one of the 10 companies chosen by United Nations Women to be ambassador of HeForShe, Florentina has a very active role in all the diversity initiatives the company holds, being a role model for the women of the organization and participating in the different initiatives the company is deploying to finish with the unconscious biases and to increase the number of women taking an international career.