Based in Barcelona, Florentina leads the Segments & Strategic Customers for Europe in Schneider Electric. Previously, and after leading different business units in Schneider Electric Romania, in 2014 she was appointed Country President for Schneider Electric in Romania and the Republic of Moldavia. With her appointment, Schneider Electric Romania had for the first time a local person and a woman as country president.
Florentina began her professional career with Genesys Software Romania – after studying organic chemical engineering at the University Politehnica of Bucharest. At Genesys Software she held different positions from Sales Representative to Sales & Marketing Manager, until 2003, when she decided to join American Power Conversion (APC), as the first employee in Romania. After a couple of years as District Manager, in 2007 she was nominated Country Manager for APC in Romania. In the same year she also joined Schneider Electric, when the company acquired APC.
Today, in Schneider Electric, a company globally recognized for its gender & diversity commitment and one of the 10 companies chosen by United Nations Women to be ambassador of HeForShe, Florentina has a very active role in all the diversity initiatives the company holds, being a role model for the women of the organization and participating in the different initiatives the company is deploying to uncover and deal with the unconscious biases and to increase the number of women taking an international career.