Guayente Sanmartin is the General Manager of the HP’s Large Format Design Business. This position includes worldwide responsibility for the R&D, Marketing, Finance and Operations of the full range of HP Designjet Z and T series and HP Page Wide XL. These products and solutions are addressed to the Technical, Production and Graphics markets. The headquarters of this business is in Barcelona, Spain, and it has operations in China and Malaysia.
Guayente joined HP as an R&D Engineer in the Large Format Business. Since then she has developed a strong leadership trajectory in a variety of global positions both in the Printing and in the Personal Systems groups across Europe, Asia and the Americas, within HP.
Guayente has been key note inspirational speaker at various universities and panels. She has a personal passion for leading organizations to sustainable customer driven innovation businesses.
Guayente holds a Master Degree in Telecommunications Engineering from the Universidad Politecnica de Barcelona and a PDD Master Degree from IESE Business School in Barcelona, Spain.