Louisa Löwenstein considers herself a storyteller above all. She is a brand consultant, an author, a Design Thinking Coach and a founder but has never been an employee.
After studying Islamic and Judaic studies, Louisa first went into journalism and wrote for Vanity Fair, The European, Berliner Morgenpost, Die Welt and others. She then started working with several creative agencies being responsible for multi-platform media productions, and in 2012 founded her own unconventional freelance agency BrandTales, bringing together creatives on content projects for clients like Audi, HiPP, ATKearney, Roland Berger and others. She soon began consulting clients on branding and communication issues, helping them to shape their internal and external storytelling.
Being part of the storytelling movement Pentales during her university days, she helped organize short story salon nights in 29 cities around the world, founded the Hemingway Room, a writers retreat in Berlin, and published her first piece of fictional writing.
In 2015 she got a scholarship for a script writing program at the renowned Münchner Drehbuchwerkstatt. Her first script has been signed by Nova Film, she is represented by Felix Bloch Erben creative agency and is currently working on her next piece of fiction.
Today Louisa bases her consulting on storytelling rules and patterns and coaches at the Design-Thinking-School at the Hasso Plattner Institute in Potsdam. In 2017 she co-founded Teamed|Up, a network-based company specializing in Human Centered Experience Design and Design Thinking with focus on New Work and Change Management. Teamed|Up’s first “product” in cooperation with the Design Department of HS Anhalt at Bauhaus in Dessau, is an innovative Offsite-Space and prototype for New Work outside of Berlin, opening its doors end of 2018.